In the Euro 2012 Championship, Italian striker Mario Balotelli was sporting three tramlines of blue sticky tape on his back.
At Wimbledon, Serbian tennis player Novak Djokovic has had his elbow patched up with the same stuff.
The Japanese makers of Kinesio tape say it gives players an edge by mending injuries.
Although it might seem like a new idea, the tape has been around since the 1970s.
Dr Kenzo Kase says he came up with the design because he
found standard taping techniques, like conventional strapping, too
restrictive for his patients.
Although standard strapping
provides muscle and joint support, it limits..
movement and, according to Dr Kase, gets in the way of the healing process by restricting the flow of inflammatory fluids below the skin.
movement and, according to Dr Kase, gets in the way of the healing process by restricting the flow of inflammatory fluids below the skin.
Kinesio tape is different, he says, because it lifts the skin
to assist this lymphatic flow, which, in turn, reduces pain and
swelling.
"A lot of medical practitioners do use it.
"It is different to the various types of tape that physios
have been using for donkey's years to strap sprained ankles and so on.
"This is a relatively new type of tape that is thin and light
weight. The idea behind it is fascial unloading - reducing pressure in
the tissue below the skin."
Dr Newton remains dubious. "Looking at the tensile strength
of the tape I don't see how it could do it unless it is down to
stimulating the senses. The power of placebo is very strong and
shouldn't be underestimated."
However, Dr Kase admits there have been too few studies to prove these scientific claims.
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